Humber College is a publicly-funded college located in Toronto, Ontario, Canada. It was founded in 1967 and offers a range of certificate, diploma, and degree programs in a variety of fields, including business, technology, health sciences, media, and more.

The college has a diverse student population, with over 33,000 full-time and part-time students enrolled each year, including international students from over 138 countries. Humber College has a strong focus on experiential learning, offering students opportunities for hands-on learning through co-op programs, internships, and work placements. The college has partnerships with over 500 employers, providing students with access to a range of job opportunities and real-world experience.

Humber College is known for its state-of-the-art facilities, including its Centre for Trades and Technology, which offers training in a variety of skilled trades, and its Barrett Centre for Technology Innovation, which provides students with access to cutting-edge technology and equipment. The college is also committed to sustainability, with a number of initiatives in place to reduce its environmental impact and promote sustainable practices.

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Humber’s Advertising Media Management Ontario graduate certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet a client or a company’s advertising goals. Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms. Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with. Finally, you will build your technology skillset through the use of industry-specific research databases and software throughout your studies. With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world-leading advertising agency or any number of small to large companies across the media management landscape. Semester 1 AMM 5000: Introduction to Advertising: Media Management AMM 5002: Managing the Media, Client, and Advertising Agency Relationship Dynamic AMM 5003: Media Management Planning, Costing and Buying: Traditional Media AMM 5004: Media Measurement and Research AMM 5005: Career Orientation and Industry Structure AMM 5006: Professional Selling Practices and Negotiations BISM 5010: Computer Business Applications Semester 2 AMM 5007: Advertising and Media Management Computer Applications - Analysis and Modelling AMM 5008: Media Management Planning, Costing and Buying: Interactive/Digital AMM 5009: Media Strategies and Planning AMM 5010: Media Industry Issues AMM 5011: Digital e-Marketing Sales AMM 5013: Integrated Marketing and Communications Semester 3 AMM 5012: Field Experience - Advertising Media Management Close Work Placement Gain hands-on industry experience with a work placement and have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising/media-related companies or brands. A 160-hour (minimum) work placement may be completed full time in the third semester. Show less

Semester 1
AMM 5000: Introduction to Advertising: Media Management
AMM 5002: Managing the Media, Client, and Advertising Agency Relationship Dynamic
AMM 5003: Media Management Planning, Costing and Buying: Traditional Media
AMM 5004: Media Measurement and Research
AMM 5005: Career Orientation and Industry Structure
AMM 5006: Professional Selling Practices and Negotiations
BISM 5010: Computer Business Applications
Semester 2
AMM 5007: Advertising and Media Management Computer Applications - Analysis and Modelling
AMM 5008: Media Management Planning, Costing and Buying: Interactive/Digital
AMM 5009: Media Strategies and Planning
AMM 5010: Media Industry Issues
AMM 5011: Digital e-Marketing Sales
AMM 5013: Integrated Marketing and Communications
Semester 3
AMM 5012: Field Experience - Advertising Media Management

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Work Placement
Gain hands-on industry experience with a work placement and have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising/media-related companies or brands. A 160-hour (minimum) work placement may be completed full time in the third semester.

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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