Humber College is a publicly-funded college located in Toronto, Ontario, Canada. It was founded in 1967 and offers a range of certificate, diploma, and degree programs in a variety of fields, including business, technology, health sciences, media, and more.

The college has a diverse student population, with over 33,000 full-time and part-time students enrolled each year, including international students from over 138 countries. Humber College has a strong focus on experiential learning, offering students opportunities for hands-on learning through co-op programs, internships, and work placements. The college has partnerships with over 500 employers, providing students with access to a range of job opportunities and real-world experience.

Humber College is known for its state-of-the-art facilities, including its Centre for Trades and Technology, which offers training in a variety of skilled trades, and its Barrett Centre for Technology Innovation, which provides students with access to cutting-edge technology and equipment. The college is also committed to sustainability, with a number of initiatives in place to reduce its environmental impact and promote sustainable practices.

Show less

Looking to combine expertise in strategy, creativity and process management with writing, presentation and communication skills to contribute to the fast-paced, creative world of advertising? This program may be for you. Humber’s Advertising - Account Management (AAM) graduate certificate program will prepare you to effectively manage a client-focused creative process within an advertising agency or a marketing department. Develop client solutions by leveraging brand strategy, digital planning and client-agency relationships, and prepare to be part of a team capable of driving strong communication. In the AAM program, you will develop a greater understanding of the world of creative advertising. Over eight months, you will prepare to be part of a team capable of driving effective communication to target audiences. Internships begin after successful completion of all courses in May. This program is primarily directed at advertising agency account managers but is adaptable to other communication or design-based companies in need of skillful client, media and project management. The AAM program is a unique, writing-intensive program that explores skills from the advertising and creative side and the project management process. An underpinning of the coursework investigates how digital marketing and social media impact advertising today. Industry guest speakers, current communication challenges, in-class activities and case studies are also used to make classes engaging. Humber’s approach to the practical application of knowledge will enable you to confidently present effective and efficient solutions. Building on your strong writing skills, you will develop your presentation and communication skills in order to better liaise with creative and client-side teams. By incorporating people skills and critical thinking, you will acquire the essential knowledge to contribute to the fast-paced, creative world of advertising. As a graduate, you will be an asset in three key areas: · client relationships · creativity · process management Ultimately, you will learn to solve specific advertising and marketing communications challenges by providing strategic insights into consumer behaviour. You will also learn the link between successful creative and client success criteria including return on investment (ROI) and revenue goals, and how to develop briefs that inspire grounded, effective, and exciting works. Digital storytelling and new communications platforms are integrated throughout the program. An in-depth understanding of integrated marketing communications and its relationship to business will help you succeed in this complex and challenging field. In support of the internship process, the Humber AAM program offers dedicated support as you progress through your internship search. While your experience in the year may differ, we strive to support each student as they carve out their niche in the industry and find their own fit. Visit wellsuitedhumber.com to see the internship site for this program. When you join this program, you will also meet other postgraduate students who hope to work in the industry alongside you. Humber offers certificates in Advertising Copywriting, Account Management and Art Direction where these students have combined Fundamentals of Advanced Advertising (FAA) courses to learn the necessary skills in a new, innovative format. The Ad Studio FFA course replicates the advertising industry, and students work across disciplines in these classes. Students from the three advertising disciplines take classes together to learn every aspect of the industry and work together in creative teams... your networking begins day one. Just like in the real world. Only at Humber. Is this program right for me? A career in advertising is demanding but exciting. But how will you know if the Advertising - Account Management program is right for you? Ask yourself these questions: · Do you want to start networking on day one? · Are you interested in understanding how advertising strategies come to life? · Do you have strong writing skills? · Are you excited about creating plans and watching them come to life? · Do you want to come to work with teams of creative and business minds? · Do you want to work at or with some of the world’s best agencies and/or brands? · Do you want to meet others who will be in the industry with you including copywriters and art directors? Show less

Semester 1
AAM 5015: Project Management 1
AAM 5020: Introduction to Marketing
AAM 5025: Client/Agency Relationships
AAM 5111: Ideation and Creative for Account Management
AAM 5115: Advertising Studio 1 Accounts Management Skills and Perspective
FAA 5000: Introduction to Advertising
FAA 5005: Creative Brief Development & Strategy
Semester 2
AAM 5030: Strategic Brand Planning
AAM 5035: Project Management 2
AAM 5050: Persuasion and Leadership
AAM 5055: Communications Channel Planning
AAM 5065: Digital and Social Strategies
AAM 5215: Ad Studio 2 Advertising Accounts Skills and Perspective
FAA 5205: Professional Practice
Semester 3
AAM 5060: Field Experience - Advertising - Account Management

Show less

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

Show less